The primary business goal of this website was to attract more clients, but the existing navigation structure did not support this well. Potential clients need to be able to:
- View our work
- Learn about us
- Contact us
While it appeared that all these actions were accessible from the menu, the Work and About items included submenus that further organized content. Most of these pages, such as the Mission page, contained very little content and could easily be integrated into other pages. To minimize the interaction cost of accessing this information, I decided to combine smaller pages, place more items on the navigation bar, and dissolve the subnavigation. Reducing the amount of clicks it took to reach our content encouraged users to find out more about who we are, our mission, and what separates us from our competitors. I also created a unique state for the active menu item so that users would always be informed of their current location.